So I’ve been absorbing information like a black hole for the last six months, as I’ve turned my attention to how to publish and
market my book.
I’ve thought of sharing what I’m learning a few times. I’ve read of examples of how that can create vibrant online communities around particular kinds of ideas or missions – and what we might call, ultimately, a brand or a platform. Both are crucial for selling books that sell well. (One motivating little book is Show Your Work!)
But each time I could share something, or have even written up content to post (which sit, as I write this, as Drafts in my WordPress Posts dashboard), I find reasons why the unfinished site, or my homemade email templates, or my 25-minute video, or whatever else, is not yet ready. So, awaiting perfection, I defeat the whole purpose of sharing what I’m learning. It’s a great description of one of my least productive traits. Worse than that, it’s counter-productive, and has surely cost me opportunities of the kind that stem from a bigger platform, a louder megaphone, or persons unmet. Of course it stems from fear, from a variety of fears, but labeling them is almost always not going to be a fix.
So this is my enforced post in which I ask you to hold me accountable if I don’t post again in a few days with some quite possibly half-finished explanation of a possibly half-baked idea Click To Tweet about my book, or its marketing plan, or what I am learning and how I think about marketing — on social media and via email in particular — and the larger mysteries of persuasion and truth-finding and how to know when an idea is good enough or complete enough to be of interest to anyone.
And, in closing, unless you live an especially amazing life, enjoying this video of these extraordinary singers from The Temptations and The Four Tops pretending to compete while singing one another’s songs may be the best thing you do all day.